Microsoft Copilot 'AI for All'

Microsoft CoPilot 'AI for All'

At a time when everyone was talking about AI, but many people were also struggling to intuitively grasp how it could be useful, Microsoft came to us with an insightful campaign. Instead of getting technical, these spots focused on how using Copilot to make work life easier makes you feel, with a funny, edgy, creative tone. We at Scholar speak fluent meme, and faster than you can say “Boomshakalaka,” we were coming up with wild animation ideas, storyboarding live-action transitions, and designing elevated user interface interpretations. The end result could only have come from the wild creative hive mind that is Scholar.

That Feeling When All the Dots Connect

That Feeling When You Know Why They Love You

That Feeling When Your Creative Process Jumpstarts

"This project was a fantastic opportunity for Scholar to flex all of its creative muscles. From live action to animation, from branded content to unusual visual approaches, the team was able to bring expertise and humor every step of the way –and while managing all the different techniques and spots was a unique exercise in multitasking, the collaboration process really brought the best out of our collective creativity."

Process

“There’s a cheeky tone that we protected from the initial pitch through to the final product, never letting it get watered down. It shows in the casting, the colorful wardrobe, the performances, and the wild meme-like animations. The spots have a specific offbeat voice, and are more successful for it.”